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Content is King of Social Marketing  Oct 20, 2009 9:31 PM By Michael Greenberg

Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.

How Customer Loyalty Differs Online  Aug 25, 2009 9:34 PM By Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.

Use Unique Codes to Bridge Channels  Jun 30, 2009 7:32 PM By Michael Greenberg

If I could click my heels together and give every merchant in the world one capability, it would be unique codes, used today primarily for coupons

How to Measure Non-Revenue Activities  Jan 07, 2008 9:45 PM By Michael Greenberg

Anyone can track purchases, subscriptions and licenses. But how do you measure things that produce no revenue at all?

The Role of Loyalty in Communication Plans  Oct 02, 2007 12:23 AM By Michael Greenberg

Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.

Plan For Reputation Impact in E-mail Segmentation  Aug 27, 2007 9:52 PM By Michael Greenberg

Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Here are a few tips on making sure yours is still golden in the eyes of ISPs.

Developing a Basic Loyalty Strategy  Mar 07, 2007 1:51 AM By Michael Greenberg

Because customer loyalty tends to lead to retention and advocacy, it

The 10-Year Customer  Feb 01, 2007 1:41 AM By Michael Greenberg

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

Recency: The Underrated Metric  Jan 30, 2006 10:18 PM By Michael Greenberg

One of the simplest and most powerful metrics is customer recency. You may have a lot of data at your fingertips, but a good start is to really understand the insights available by delving into how recency changes over time.

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