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Five Web Marketing Tactics for the Holidays  Aug 10, 2010 2:29 AM By Michelle Farabaugh

There is always so much going on during the holiday season that it can be hard to know where to focus your energy. But when it comes to Website marketing, these are five areas you should not neglect.

Delivering on Your Holiday Promise  Aug 04, 2010 9:13 PM By Michelle Farabaugh

You can have the best marketing program and creative concepts for the holiday season, but if you can

Four Tips for a Holiday Strategy  Jul 28, 2010 11:46 PM By Michelle Farabaugh

To make the most of your holiday, it helps to map out the season

Using Internet Marketing to Drive Stronger Catalog Sales  Feb 24, 2009 12:37 AM By Michelle Farabaugh

Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing

How to Use Triggers in E-mail Marketing  Jun 10, 2008 1:19 AM By Michelle Farabaugh

Trigger-based e-mails are the answer for all your marketing problems. But don

Making the Most of Your Co-op Prospecting  Aug 13, 2007 8:23 PM By Michelle Farabaugh

With the postal increase now in effect, mailers are asking themselves how they can drive increased performance and possibly reduce circulation. One approach is effectively integrating your prospecting strategy with the cooperative databases.

Use Database Marketing to Drive Store Sales  Dec 18, 2006 7:41 PM By Michelle Farabaugh

Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.

Gift Recipients and Ship-tos Provide January Sales Opportunity  Nov 20, 2006 9:01 PM By Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.

Understanding the Real Value of a Prospecting List  Oct 16, 2006 9:14 PM By Michelle Farabaugh

Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.

Investing the Right Amount in Prospecting  Sep 18, 2006 7:32 PM By Michelle Farabaugh

To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.

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