Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:
Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.