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Get the Most Out of Your House File for Holiday Season  Aug 21, 2006 8:45 PM By Michelle Farabaugh

Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.

Targeted Customer Marketing  Jul 17, 2006 9:08 PM By Michelle Farabaugh

Targeted marketing to customers will drive increased sales and profits, but most companies are overwhelmed by the idea of marketing one to one. The reality is that one-to-one marketing isn

Turning Buyers into Loyal Buyers  Jun 19, 2006 10:00 PM By Michelle Farabaugh

Just because a person is a buyer doesn

Making Persona-Based Marketing Work in B-to-B  Jun 19, 2006 9:33 PM By Michelle Farabaugh

Just because a person is a buyer doesn

Four Advanced Co-op Database Tactics  May 15, 2006 10:34 PM By Michelle Farabaugh

With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:

Equipping Your Prospecting Toolbox  Mar 20, 2006 9:58 PM By Michelle Farabaugh

Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.

Prospecting for Results  Aug 22, 2005 7:00 PM By Michelle Farabaugh

The holiday season is the most important season for prospecting for most consumer catalogers. Traditionally, prospecting was primarily a matter of mailing to names from rented or exchanged lists.

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