MULTICHANNEL MERCHANT » ARCHIVES FOR
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
by Jamin Dick
Posted 1 day ago
by Curt Barry
Posted 6 days ago