Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

eBay Leverages AR to Help Ecommerce Shippers Select Boxes

| Mike O'Brien

eBay is leveraging augmented reality (AR) technology that lets small shippers determine the most economical flat-rate box from the U.S. Postal Service. The new Android feature uses motion tracking and environmental understanding to let shippers place an item inside different sized virtual boxes.

Another Great Ecommerce Operations Summit on Tap This Week

| Mike O'Brien

It’s hard to believe, but Ecommerce Operations Summit is upon us. Right after the 2018 NCAA men’s hoops champ is named (go Ramblers!), we have a great show in store for you. See what you’ll experience and how you’ll benefit at our seventh annual summit.

FedEx Office Opening Branches in 500 Walmart Stores

| Mike O'Brien

Walmart will open FedEx Office branches in 500 U.S. stores that let customers pick up and drop off packages for shipment and access printing services, while boosting foot traffic for the retailer. This follows the opening of 7,500 FedEx branches at Walgreens stores last year and is another Walmart weapon against Amazon.

DHL eCommerce Launches Same-Day Service in the U.S.

| Mike O'Brien

Going head-to-head with UPS and FedEx, which have owned the domestic space, DHL eCommerce, an arm of German logistics giant DHL, is launching a same-day delivery service in eight U.S. cities that some believe will have Amazon as a major client.

Abercrombie & Fitch on Omnichannel Order Sourcing Best Practices

| Mike O'Brien

In an omnichannel world where fulfillment has become an increasingly complex proposition, order sourcing is a critical success factor for any merchant organization. Alex Volakis, senior omnichannel strategy analyst with Abercrombie & Fitch, provides key insights into the tools, processes and practices that help the company optimize its sourcing strategy in the latest MCM CommerceChat podcast.

Walmart Whistleblower Claims Ecommerce Results Overstated

| Mike O'Brien

A former director of business development for Walmart claims in a lawsuit the company skirted rules and published misleading results that helped to inflate its ecommerce numbers, according to Bloomberg. Walmart denies the claims and said it will vigorously defend itself.

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