Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising services clients. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering the corporate e-learning market and a daily newspaper reporter on every beat imaginable – except sports.

L.L. Bean Makes Changes to Longstanding Returns Policy

| Mike O'Brien

Nearly a year after signaling changes, iconic outdoor clothing manufacturer L.L. Bean is now limiting its returns window to a year after purchase and requiring proof of purchase. See why the company made the move, and how some customers are reacting.

Meeting E-Fulfillment Challenges as Expectations Rise

| Mike O'Brien

While ecommerce continues to boom, e-fulfillment strategies are not keeping pace with this growth. Online orders present inherent challenges that can quickly drive up fulfillment costs. In this Special Report from Multichannel Merchant, learn what both enterprise and mid-market companies are doing to gain efficiency and productivity in their e-fulfillment operations.