Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Amazon Suddenly Drops Out of Google Shopping PLAs

| Mike O'Brien

After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.

Prologis to Acquire Smaller Rival DCT Industrial Trust

| Mike O'Brien

Giant industrial real estate investment trust Prologis will acquire competitor DCT Industrial Trust for $8.4 billion in stock and assumed debt, giving it significantly increased scale in key U.S. markets and the ability to better service the growing needs of its ecommerce clients.

UPS Looking to Enter Fast-Growing White Glove Delivery Market

| Mike O'Brien

UPS is considering a move into the fast-growth white glove delivery market through a trucking partnership, which would enable it to handle larger, bulky items like furniture, appliances and home entertainment that often require special handling and some in-home installation.

A Snapshot of How Merchants Are Doing in Post-Purchase

| Mike O'Brien

In the latest MCM CommerceChat podcast, Manish Chowdhary, CEO of Pulse Commerce, discusses the company’s recent study that tracked live orders of leading merchants and analyzed 50,000+ purchase path data points. Learn what these results mean in terms of addressing the post-purchase performance gap.

Firing on All Cylinders, Amazon Raises Prime Price by $20

| Mike O'Brien

In the midst of reporting a blowout first quarter, Amazon announced the first price hike for Prime’s annual membership since 2014, citing rising fulfillment costs and service value. Observers believe it won’t lead to any kind of dent in Prime’s 100 million members.