Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

USPS old mailboxes

USPS Postmaster Warns of “Uncomfortable” Mail Price Hikes

| Mike O'Brien

Postmaster General Louis DeJoy said the U.S. Postal Service will be forced to initiate “uncomfortable” price increases for market dominant USPS products such as first-class mail, marketing mail and periodicals, while shippers using Parcel Select Ground can benefit from use of cubic pricing.

New GS1 RFID Guideline, Explained

| Mike O'Brien

Standards body GS1 US has published a new guideline retailers can use to leverage its Electronic Product Code (EPC)-based RFID technology. It supports claims compliance and is designed to improve inventory accuracy and supply chain visibility. Jonathan Gregory, director of community engagement with GS1 US, explains.

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Shopify Acquires Deliverr for $2.1 Billion

| Mike O'Brien

Shopify is acquiring asset-light last-mile startup Deliverr for $2.1B, further building out its fulfillment infrastructure and giving it a counter-move to Amazon’s new Buy With Prime that extends the Prime experience to other retailers. But the question is, will it be enough to enable Shopify to gain ground on its much larger competitor?

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Amazon Closing 6 Whole Foods Locations

| Mike O'Brien

Amazon said it is closing six Whole Foods locations, a rare pullback after the parent company reported a disappointing Q1 loss of $3.8 billion that helped send markets tumbling on April 29. The stores being closed are located in Montgomery and Mobile, AL, Tarzana, CA, Brookline, MA and two in Chicago.

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Home Depot Customer Records Offered on Dark Web

| Mike O'Brien

About 6,000 customer records from Home Depot, acquired by a hacker in 2020, are being offered for free on the dark web, according to the company, while a firm that tracks such activity claimed a substantially higher figure. The information included addresses, phone numbers, delivery records, brands purchased and orders.

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DynoSafe, Smart Porch Safe, Wins “Shark Tank” Deal

| Mike O'Brien

The founders DynoSafe, maker of a patented refrigerated smart safe for porch deliveries that won a “Shark Tank” investment deal with Robert Herjavec, is in discussion with manufacturers and prepping its go-to-market plan. Fellow Shark Mark Cuban is also on the board of the husband-and-wife-led company.

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Amazon Reports $3.8B Loss, Looks at Rocky Near Term

| Mike O'Brien

Amazon’s vaunted flywheel has hit a bit of a snag. But given the company’s superpower ability to continually evolve and innovate, and the general trajectory of double-digit ecommerce growth, it may end up looking like a speed bump in hindsight.

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Farmstead Looks to the Burbs for E-Grocery Growth

| Mike O'Brien

E-grocery platform Farmstead is expanding into suburban markets with an offering tailored to the mass market. It targets the 70% of suburban consumers shopping mid-market grocers and have few delivery options. Co-founder and CEO Pradeep Elankumaran, talks about the business model, outsourcing of its tech stack and expansion plans.

Verizon lockers

Verizon Rolls Out Pickup Lockers

| Mike O'Brien

To the ubiquitous BOPIS, Verizon is now adding BOPIL, aka buy online, pickup at locker, at 250 of its retail locations, to add a layer of convenience and checkout option for its customers, citing consumer data showing consumer interest is growing. Some locations provide 24-hour access, and more lockers are being added monthly.

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UPS Beats on Profit Even as U.S. Volume Drops

| Mike O'Brien

UPS reported higher-than-expected first-quarter earnings, even as domestic volume declined for the second consecutive quarter, as its pricing strategy and focus on profitable business over volume continues to pay lucrative dividends during the ongoing ecommerce boom. SMB and B2B growth continue to be strong.