Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

DHL eCommerce Launches Same-Day Service in the U.S.

| Mike O'Brien

Going head-to-head with UPS and FedEx, which have owned the domestic space, DHL eCommerce, an arm of German logistics giant DHL, is launching a same-day delivery service in eight U.S. cities that some believe will have Amazon as a major client.

Abercrombie & Fitch on Omnichannel Order Sourcing Best Practices

| Mike O'Brien

In an omnichannel world where fulfillment has become an increasingly complex proposition, order sourcing is a critical success factor for any merchant organization. Alex Volakis, senior omnichannel strategy analyst with Abercrombie & Fitch, provides key insights into the tools, processes and practices that help the company optimize its sourcing strategy in the latest MCM CommerceChat podcast.

Walmart Whistleblower Claims Ecommerce Results Overstated

| Mike O'Brien

A former director of business development for Walmart claims in a lawsuit the company skirted rules and published misleading results that helped to inflate its ecommerce numbers, according to Bloomberg. Walmart denies the claims and said it will vigorously defend itself.

Omnichannel, Mobile Help Boost Abercrombie & Fitch in Q4

| Mike O'Brien

Abercrombie & Fitch reported a strong fourth quarter of 2017, returning to positive comp territory, besting revenue and profit estimates, right-sizing its store footprint, increasing direct sales and continuing integration of its omnichannel initiatives.

Ongoing Labor Shortage Underscores Need for Optimized Warehouses

| Mike O'Brien

Finding sufficient warehouse staff is a problem that’s not going away soon, so merchants are looking to maximize productivity and efficiency. This special report from Multichannel Merchant explores ways they are creating optimized warehouses to address labor shortages, including tactics like incentives, space optimization and investment in a modern warehouse management system (WMS).

Best Buy Reports Strong Q4 Growth, Adds New Wrinkle to Store Pickup

| Mike O'Brien

Best Buy reported a strong fourth quarter, increasing same-store sales 9% over the previous year and boosting online comp sales by 18%. The company also made improvements to its BOPIS program and is testing an app feature that lets customers notify associates when coming to pick up a large item.