Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising services clients. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering the corporate e-learning market and a daily newspaper reporter on every beat imaginable – except sports.

retail logistics, supply chain optimization, retail supply chain

Take Advantage of the Global Ecommerce Opportunity

| Mike O'Brien

If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Trends like slower growth in domestic ecommerce relative to other countries and increased website traffic from non-U.S. IP addresses are clear signals that legions of ready and willing online buyers await offshore.