Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising services clients. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering the corporate e-learning market and a daily newspaper reporter on every beat imaginable – except sports.
Is Apple banking too much on its brand strength as it launches Apple Pay? What kind of lessons can it learn from Google Wallet? In this video, Multichannel Merchant Senior Editor Mike O’Brien asks ACI Worldwide Director of Product Management John Gessau these questions and more.