Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising services clients. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering the corporate e-learning market and a daily newspaper reporter on every beat imaginable – except sports.

Canada, Australia Top Choices for Cross-Border Ecommerce

| Mike O'Brien

Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.

Warehouse/Distribution Center, distribution center, fulfillment center, Walmart, QVC, Simon & Schuster, FedEx, Urban Outfitters, Conn's HomePlus

WMS vs. WCS: Which Do You Need?

| Mike O'Brien

As operations and fulfillment technology continues to evolve, merchants face a decision of implementing a warehouse management system (WMS), a warehouse control system (WCS) or both.

key performance indicators, KPIs, operations and fulfillment, warehouse/distribution Center, distribution center, direct-to-consumer, direct-to-consumer operations, performance metrics, employee productivity, employee coaching, manager training

The Benefits and Challenges of a Homegrown WMS

| Mike O'Brien

In the never-ending decision over build vs. buy when it comes to software applications, a growing group of pure-play ecommerce providers is opting to develop their own homegrown warehouse management system (WMS), opting for the flexibility on upgrades and functionality over the comfort of relying on a vendor.