Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising services clients. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering the corporate e-learning market and a daily newspaper reporter on every beat imaginable – except sports.

Canada, Australia Top Choices for Cross-Border Ecommerce

| Mike O'Brien

Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.

Warehouse/Distribution Center, distribution center, fulfillment center, Walmart, QVC, Simon & Schuster, FedEx, Urban Outfitters, Conn's HomePlus

WMS vs. WCS: Which Do You Need?

| Mike O'Brien

As operations and fulfillment technology continues to evolve, merchants face a decision of implementing a warehouse management system (WMS), a warehouse control system (WCS) or both.

key performance indicators, KPIs, operations and fulfillment, warehouse/distribution Center, distribution center, direct-to-consumer, direct-to-consumer operations, performance metrics, employee productivity, employee coaching, manager training

The Benefits and Challenges of a Homegrown WMS

| Mike O'Brien

In the never-ending decision over build vs. buy when it comes to software applications, a growing group of pure-play ecommerce providers is opting to develop their own homegrown warehouse management system (WMS), opting for the flexibility on upgrades and functionality over the comfort of relying on a vendor.

Enterprise Resource Planning, OMS, order management system, warehouse management system, WMS, ERP

When a Labor Management System Makes Sense

| Mike O'Brien

As distribution center operations continually look to streamline operations and gain efficiencies, a labor management system inevitably becomes part of the conversation. So the question becomes: when does investment in an LMS make sense for my operations? And what are the main criteria to consider in making this important decision?

Omnichannel, omnichannel operations, omnichannel retail, retail inventory management, inventory management, reverse logistics, buy online pickup in store

Where Is Your Inventory Holding Cost Barometer?

| Mike O'Brien

How are you handling retail inventory management? Your answer to this critical question can lead to increases in your top and bottom line – or added costs if your inventory is bloated, hard to access or poorly allocated.