Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising services clients. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering the corporate e-learning market and a daily newspaper reporter on every beat imaginable – except sports.

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

Global Ecommerce Operations Do’s and Don’ts

| Mike O'Brien

If you want to learn about which global ecommerce operations strategies and tactics worked best, you’ll want to attend the “Global Ecommerce Operations Do’s and Don’ts Merchant Panel” at Multichannel Merchant’s Growing Global conference on July 15 and 16 in Long Beach, CA.