Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Google, Google Express, Amazon, Amazon.com, same-day delivery, holiday 2014, holiday peak 2014, ecommerce, holiday season 2014, holiday peak, ecommerce fulfillment

Google Express Seeing Holiday Gains in Battle with Amazon

| Mike O'Brien

Google is seeing gains in its Google Express same-day delivery service this holiday season, as it looks to claw back ecommerce search traffic lost to Amazon.com because more consumers are going there for product research.

According to Google, as cited in an article by Bloomberg, Google Express handled 50% more toys in the two weeks after the Thanksgiving holiday, while sales of books rose more than 30%.

eBay, eBay Now, eBay Local, online marketplace, online sellers, eBay merchants, same-day delivery, click and collect, buy online pickup in store, Argos, Shutl, Amazon Fresh, Amazon Prime Now, Google Express

An eBay Local Pilot Grows in Brooklyn

| Mike O'Brien

eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.

The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.

Amazon, Amazon.com, Amazon Prime, Amazon Prime Now, Prime Now, same-day delivery, one-hour delivery, drones, Amazon drones, U.S. Senate, FAA, Federal Aviation Administration

Amazon Launches Prime Now, One-Hour Delivery in NYC

| Mike O'Brien

Continuing on its juggernaut of instant fulfillment of all kinds of stuff from “the anything store,” Amazon today announced Prime Now, a service that will allow Prime members in New York to receive household items like paper towels and laundry soap in as little as an hour via a mobile app.

The app, which is available in iOs and Android versions, give Prime members in select New York neighborhoods free two-hour delivery; the one-hour version costs $7.99 per order. The company’s much-touted facility on West 34th St. in Manhattan will serve as the fulfillment hub.

2014 holiday, Banana Republic, Brooks Brothers, Crate & Barrel, Deliv, Foot Locker, holiday shopping, macy’s, Neiman Marcus. Same Day Delivery, same-day shipping, Shyp, task rabbit

Banana Republic Offering Free Same-Day Shipping for Holidays

| Mike O'Brien

In the never-ending battle for holiday shopping dollars, clothing retailer Banana Republic is offering free same-day shipping from Wednesday, Dec. 17 through Tuesday, Dec. 23 as part of its “Procrastinators Event” promotional program, the company said in a press release.

Through crowdsourced same-day shipping provider Deliv, customers who use Banana Republic’s reserve in store option on its website can opt for free same-day delivery in eight cities: San Francisco, Palo Alto, Los Angeles, Chicago, New Jersey, Washington D.C., Houston and Seattle.