Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

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Flowspace Applies GenAI to Freight, Transportation Management

| Mike O'Brien

Ecommerce fulfillment software firm Flowspace is using generative AI and machine learning technology to streamline transportation and freight management processes, automate workflows and increase the visibility into the status of inbound and outbound shipments. FlowspaceAI for Freight uses GenAI and machine learning to read and interpret emails and determine the status of each shipment.

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Demand Down for Mega Warehouses, Up for Smaller Facilities

| Mike O'Brien

There are fewer mega warehouses of 1 million square-feet-plus going up, tracking with reduced demand in retail and ecommerce and the challenged economy, according to CBRE, while smaller facilities in strategic locations near population centers are in short supply. Ecommerce companies accounted for seven of the top 100 deals from January through June, down 50% from 14 in 2022.

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Economic Picture Iffy, But NRF Calls for Record Back-to-School Spending

| Mike O'Brien

Economic signals are a bit of a mixed bag heading into the important back-to-school and back-to-college shopping season, an economist with the National Retail Federation said, with inflation easing but spending on services and essential items still impacting spending on goods. In spite of this unsettled macro picture, the NRF projects record spending on K-12 and college.

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UPS, Teamsters Avoid Costly Strike In Major Victory for Organized Labor

| Mike O'Brien

UPS and the International Brotherhood of Teamsters reached a five-year contract settlement today, averting a costly strike of 340,000 members that would have begun a week from today and giving part-time workers the pay increases their leadership had pushed for over the past few weeks, while handing newly energized organized labor a major victory. Starting part-time pay will be $21 per hour.

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Generative AI Heads Give White House Voluntary Safety Commitments

| Mike O'Brien

The Biden administration has secured voluntary commitments from executives at seven technology companies that they would take steps to ensure safe development and deployment of generative AI systems, in response to various concerns that have been raised since ChatGPT’s release last fall. The commitments include calls for security testing and watermarking content produced by AI.

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Happy Returns Integrates with Geodis eLogistics

| Mike O'Brien

Major 3PL Geodis has integrated Happy Returns into its Geodis eLogistics fulfillment division, enabling retail and ecommerce clients to extend the service to their end customers, providing another option for returning unwanted items and helping retailers track and manage the flow of returned goods. Retailers can initiate immediate refunds and the service offers box-free, label-free returns.

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Retail Media Networks Buyer’s Guide Released by IAB

| Mike O'Brien

Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.

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Temu Countersues Shein in Ultra-Fast-Fashion Battle

| Mike O'Brien

In a battle of the Chinese ultra-fast-fashion giants, Temu has filed a lawsuit against Shein, accusing it of various nefarious practices aimed at deterring apparel manufacturers from doing business with Temu in order to thwart competition from the newer entrant to the U.S. market. Shein has accused Temu in a separate lawsuit of impersonating its brand by creating fake Twitter accounts.

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E-Grocery Continues to See Pullback

| Mike O'Brien

Two separate reports paint a portrait of the once-robust e-grocery market continuing to face challenges, one that has never been the same since the pandemic lockdowns lifted and consumers returned to physical stores en masse for everyday essentials. It goes against rosy predictions of hockey-stick growth from three years ago, even though gains have mostly held.

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UPS Training Nonunion Workers to Hedge Against Possible Strike

| Mike O'Brien

UPS has begun training nonunion workers among the manager ranks to step in as drivers and package handlers, should a contract settlement with the Teamsters fail to materialize before the July 31 deadline, a move that has angered the union as talks remain stalled with about two weeks remaining. The union president also said they don’t want or need the White House to mediate in the talks.