Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Meeting E-Fulfillment Challenges as Expectations Rise

| Mike O'Brien

While ecommerce continues to boom, e-fulfillment strategies are not keeping pace with this growth. Online orders present inherent challenges that can quickly drive up fulfillment costs. In this Special Report from Multichannel Merchant, learn what both enterprise and mid-market companies are doing to gain efficiency and productivity in their e-fulfillment operations.

FedEx Reorganizes Units to Focus on Cross-Border Ecommerce

| Mike O'Brien

Continuing its push into cross-border ecommerce to take advantage of rapid growth in that area, FedEx is consolidating a few different business units under existing freight forwarding division FedEx Trade Networks (FTN) as of March 1. See what FTN is now comprised of, and how FedEx views the opportunity.