Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Four Views on Retail, Ecommerce Entering 2021

| Mike O'Brien

You may have read somewhere that 2020 was an extremely disruptive year in every aspect of the retail industry. Ecommerce, already on a rapid trajectory, took off into the stratosphere as consumer flocked online. To take a look into what we can expect in 2021, four experts offer their views and some bold predictions.

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Multichannel Merchant Releases Top 3PL List

| Mike O'Brien

Multichannel Merchant has published its sixth annual MCM Top 3PL listing for 2021, a searchable directory of leading third-party logistics (3PL) providers in ecommerce and direct-to-customer operations. Each of the 60+ profiles includes data on key capabilities, top merchandise categories, facilities, B2B/B2C split and more.

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FedEx Extends Peak Surcharges Into 2021

| Mike O'Brien

FedEx announced this week it is extending peak surcharges beyond the holiday season, while lowering them from higher holiday levels, citing the expectation of ongoing heavy volume and associated costs, although some observers question that rationale amid strong financial results. UPS is expected to follow its duopoly partner.

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Heavy Volume, Weather Compounding Holiday Peak Strain

| Mike O'Brien

Heading in the home stretch of the holiday peak season in an extraordinary year, and past the cutoffs for Christmas delivery by ground at major parcel carriers, transit time performance is holding up well even though expected delays reports are popping up. Vaccine delivery and heavy weather are compounding matters.

Report: How Malls Can Reinvent Themselves to Survive

| Mike O'Brien

Mall owners should be looking at a variety of alternative tenants in order to drive traffic and keep their investments vital as more retail stores shutter and pandemic restrictions remain, according to a new report from Placer.ai. The suggestions include micro-fulfillment centers, medical and dental businesses and pop-ups.

MCM CommerceChat podcast

Mobile Apps in 2021: TikTok, Ad Spend and Livestreaming

| Mike O'Brien

Cyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming.

MCM CommerceChat podcast

Omnichannel in 2021: What to Expect

| Mike O'Brien

Whether we see a reduction of the pandemic in 2021 (hold breath here), the retail landscape has been forever changed and omnichannel is locked in. How will retailers continue to adapt in a very challenging environment? We talked to Dave Cesaro, executive director of client strategy at Valassis, to get his thoughts on what to expect.

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ShopRunner to be Acquired By FedEx

| Mike O'Brien

FedEx is acquiring ecommerce platform ShopRunner, which offers subscribers guaranteed two-day delivery for $79 a year, looking to bolster its ecommerce offerings and bulk up in the battle against ex-partner Amazon, which is expected to restart 3P fulfillment in 2021. ShopRunner, based in Chicago, will be operated as a subsidiary.

Retail Domain Cloning a Popular Holiday Season Hack

| Mike O'Brien

Domain cloning of retailer’s websites has become very popular in the midst of the pandemic and into the peak holiday season, with more than 12,000 suspicious domains related to five big U.S. retailers uncovered over a two-and-a-half-week span from late October to November, according to Mimecast.

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Flexe Raises $70 Million to Continue Expansion

| Mike O'Brien

Flexe, pioneer of he concept of warehouse on demand, has raised $70 million to build out its technology platform and facilities network connecting shippers with available space while also providing WMS and OMS capabilities. The company has increased its facilities base 50% to 1,500 in the past year as ecommerce demand has exploded.