Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Amazon hub delivery feature

Amazon Hub Delivery Gets Mostly Positive Marks from Experts

| Mike O'Brien

Logistics experts had mostly positive reactions to Amazon Hub Delivery, the company’s latest last-mile move which enlists local businesses to earn extra money by making nearby deliveries in their spare time. Amazon is hoping to have 2,300 businesses recruited by the end of 2023 as it builds scale. Most saw it as a more economical option than the DSP model, giving Amazon more control.

ReturnQueen porch pick feature

ReturnQueen Expands Concierge Service Nationwide

| Mike O'Brien

A new app-based returns solution called ReturnQueen, which provides a concierge-like service where consumers can pay a one-time, monthly or annual fee and leave multiple returned items from different retailers at their door to be picked up, has expanded nationwide and is launching a B2B offering. The partners have been in discussions with midsize and enterprise level retailers.

UPS driver feature

Teamsters Hand UPS a Friday Deadline for Final Offer

| Mike O'Brien

Stepping up its hardball tactics, the International Brotherhood of Teamsters walked away from the bargaining table Wednesday in the midst of contract negotiations with UPS, demanding the carrier provide its last, best offer Friday or a strike would be a likely outcome, with worker pay the key issue. UPS says it is working around the clock to reach a settlement before the July 31 deadline.

Bed Bath & Beyond Chelsea

Bed Bath & Beyond Assets Sold to Overstock.com

| Mike O'Brien

A bankruptcy court judge on Tuesday approved the sale of Bed Bath & Beyond’s name, intellectual property and ecommerce platform to Overstock.com for $21.5 million, and the company is winding down its store assets in various lease agreements. A separate auction is being held today for the company’s buybuy Baby assets, with interested parties including Go Global Retail and Sixth Street Partners.

Chad Price of Kettlebell Kings feature

Razor Group Being Sued by Two Acquired Brands

| Mike O'Brien

Razor Group, a Berlin-based aggregator of top-selling brands, and Factory 14, the UK rollup which it acquired in 2022, are being sued by two companies and their founders — Kettlebell Kings and Tribe WOD — in interlocking charges of breach of contract and failure to live up to purchase agreements by not adequately funding their growth and expansion.

ecommerce network design map pins feature

How Ecommerce Network Design Is Being Reshaped

| Mike O'Brien

A recent trend in ecommerce network design supports a strategy of “getting product closer to the customer,” a more efficient model that delivers on service-level promises. Then came COVID-19, upending everything and accelerating the pace of change in inventory and supply chain strategy, in turn affecting network design. Retailers and analysts discuss the current state and where it’s headed.

Amazon Prime box feature

FTC: Amazon Duped Consumers into Prime, Then Made It Hard to Leave

| Mike O'Brien

The Federal Trade Commission has filed suit against Amazon, alleging it duped millions of consumers into signing up for its Prime subscription program, then made it difficult for them to quit, an allegation the company vigorously denies. The FTC claims Amazon intentionally complicated the cancellation process, adding it “slowed or rejected changes that would’ve made it easier …”

Amazon Prime Day 2023 feature

Prime Day Squares Off Against Walmart, Target Deal Days

| Mike O'Brien

Let the Prime Day show begin! Or rather, make that shows, as Target and Walmart are once again offering up competitive summer bargain events as each tries to shake off the economic doldrums, steal the other’s thunder and stir up consumer interest in a raft of online savings. Amazon could use a win considering all the heat it’s facing, although expectations aren’t set high.

cargo freighter at sunset feature

Nearshoring Leads to Inbound Boost from Mexico, Canada

| Mike O'Brien

Mexico and Canada are seeing an increase in manufacturing and shipping to the U.S. as nearshoring takes hold in the face of uncertainty over trade with China and more businesses adopt a “plus one” strategy regarding the country’s largest trading partner, maintaining their base while diversifying their sourcing strategy. Inbound freight from Mexico outstripped China by 15%, while Canada was 5% higher.

MyFBAPrep DC w/bot feature

MyFBAPrep Sees Major Expansion in 3PL Brokering

| Mike O'Brien

MyFBAPrep, one of several companies brokering warehouse space and fulfillment services between shippers and 3PLs, has expanded its network from 15 million to 85 million square feet in the past four years to meet demand, increasing coverage in the UK, Germany, Canada and Mexico as well as the U.S. Expansion to Australia is on the company’s roadmap as well.