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Combating Backorders Before the Book Drops  Jan 01, 2002 10:30 PM By Moira Cotlier

To make sure it had enough of its most popular products in stock for the holiday season, Dodgeville, WI-based cataloger Lands’ End increased some of its

Cleaning Up Web Maintenance Costs  Jan 01, 2002 10:30 PM By Moira Cotlier

Catalogers initially embraced the Web as a less expensive way to build their brand, attract customers, and generate sales. But they quickly realized that

Ikea nearly burned by supplier fire  Dec 04, 2001 10:30 PM By Moira Cotlier

It

Bloomingdale’s Catalog Buyers Love New York  Dec 01, 2001 10:30 PM By Moira Cotlier

Few marketers are as closely identified with a city as Bloomingdale’s is with New York. This year, following the Sept. 11 attacks on the World Trade Center,

The Company Store Expands Cautiously  Dec 01, 2001 10:30 PM By Moira Cotlier

Home textiles cataloger The Company Store is expanding into the home furnishings market slowly. The mailer, part of Weehawken, NJ-based Hanover Direct’s

Lands’ End Tests Catalogs for Men, Women  Dec 01, 2001 10:30 PM By Moira Cotlier

Shakespeare’s Juliet isn’t the only one to ask what’s in a name. Apparel and home goods cataloger Lands’ End is pondering the same question. Earlier this

Sector Report: Kids’ Catalogers Assess Their Prospects (and Prospecting)  Dec 01, 2001 10:30 PM By Moira Cotlier

The $155 billion youth market is growing. According to a March 2001 report from the U.S. Census Bureau’s Department of Commerce, 72 million students were

Brigade Gets a Boost in Sales  Dec 01, 2001 10:30 PM By Moira Cotlier

A favorite catalog of survivalists, Brigade Quartermasters has seen demand for its products soar since the Sept. 11 attacks. We immediately saw an increase

The Electronic Catalog: Improving Upon Generic E-mails  Dec 01, 2001 10:30 PM By Moira Cotlier

By now, many catalogers are on a first-name basis with their opt-in e-mail customers. When those catalogers send out e-mail newsletters or sale fliers,

The Skinny on Atkins Direct’s Growing Business  Dec 01, 2001 10:30 PM By Moira Cotlier

Fad diets come and go, but the Atkins diet, a low-carbohydrate program founded in 1989 by Dr. Robert Atkins, is still going strong. And Atkins Direct,

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