Moira Cotlier

Merch Mishap Gets `Whacked’

| Moira Cotlier

What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But

InStyle Catalog Already Out

| Moira Cotlier

While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched

Wide Wireless World

| Moira Cotlier

For online marketers, wireless technology can enhance the selling process – and increase salesFirst there was e-commerce. Now there’s m-commerce: mobile

CREATIVE

| Moira Cotlier

When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,

MERCHANDISING

| Moira Cotlier

When it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place to turn to, at least among participants in the Catalog

New Web privacy developments

| Moira Cotlier

Online advertisers and marketers may soon have a harder time collecting data about customers, now that Microsoft has created technology that will allow

Giving and redeeming

| Moira Cotlier

Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost