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Anatomy of a Start-Up  Sep 01, 2001 9:30 PM By Moira Cotlier

Things don’t always go as planned, and no one knows that better than Ruggiero Palmieri founders R. Scott McIntosh and brothers Phil and Robert Palmieri.

J. Crew Launching Corporate Sales Catalog  Aug 14, 2001 9:30 PM By Moira Cotlier

New York–J. Crew

Kids Stuff’s Growth Strategy  Aug 01, 2001 9:30 PM By Moira Cotlier

It’s been rough going for North Canton, OH-based Kids Stuff. Annual sales for the children’s products mailer, which mails Perfectly Safe, The Natural

The Electronic Catalog: A Quick Look at Quick-Time Virtual Reality  Aug 01, 2001 9:30 PM By Moira Cotlier

A major drawback to selling via catalog is that a photograph provides only one view of a product. But Internet marketers can opt for quick-time virtual

Redesign Gives Knapp Shoes Catalog a Polish  Aug 01, 2001 9:30 PM By Moira Cotlier

To make sure it’s putting its best foot forward, Knapp Shoes redesigned its catalog late last year. At the same time, the Pittsburgh-based company tweaked

Woolrich to Launch Boys Apparel Line  Aug 01, 2001 9:30 PM By Moira Cotlier

Woolrich, PA–Apparel manufacturer/marketer Woolrich hopes to appeal to a younger demographic with its rollout of apparel for boys this fall. The new

The Electronic Catalog: The Payoff of Paid Search Listings  Aug 01, 2001 9:30 PM By Moira Cotlier

By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that

Sales of Energy-Conservation Products Surge  Aug 01, 2001 9:30 PM By Moira Cotlier

Nobody’s happy about the recent power crunch and the looming energy crisis except perhaps companies that sell energy-conservation products. Sales have

Sears Launches Room For Kids Website  Jul 19, 2001 9:30 PM By Moira Cotlier

Hoffman Estates, IL

Seasonal Employment Plans Remain Steady  Jul 01, 2001 9:30 PM By Moira Cotlier

Catalogers may find one small consolation in light of the economic downturn: a larger pool of seasonal help. Despite a slight May dip in unemployment,

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