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There is always more money to be made. But if that’s the case, then why do so few catalogers upsell (offer customers an item similar to but more expensive
The Wine Enthusiast has uncorked a new business-to-business catalog. The Hawthorne, NY-based marketer of wines and related accessories mailed The Professional
The upscale-cosmetics catalog competition is a little stiffer these days, now that super-store Sephora has rather quietly entered the mail order channel.
As the availability of Internet broadband increases, streaming video technology which enables companies to present products and ideas via video on their
Dodgeville, WI–To trim catalog costs while continuing to reach its Web buyers through print, apparel cataloger Lands
While the U.S. has so far avoided an outbreak of foot and mouth disease among its livestock, the epidemic in the U.K. and continental Europe could cause
Catalogers have long relied on special-interest and lifestyle magazines to find customers either by placing space ads or by renting their subscriber files.
Macedonia, OH-based Creative Irish Gifts doesn’t sell much in the way of leather. Nonetheless, foot and mouth disease poses a creative problem for the
Bel Tesoro hopes to mailed its debut catalog by October This month, Catalog Age introduces an occasional series tracking the progress of Bel Tesoro, a