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The Electronic Catalog: Upselling Online Can Raise Top Line  Jun 01, 2001 9:30 PM By Moira Cotlier

There is always more money to be made. But if that’s the case, then why do so few catalogers upsell (offer customers an item similar to but more expensive

Wine Enthusiast Gets Down to Business  Jun 01, 2001 9:30 PM By Moira Cotlier

The Wine Enthusiast has uncorked a new business-to-business catalog. The Hawthorne, NY-based marketer of wines and related accessories mailed The Professional

Sephora Catalog Looking Good  Jun 01, 2001 9:30 PM By Moira Cotlier

The upscale-cosmetics catalog competition is a little stiffer these days, now that super-store Sephora has rather quietly entered the mail order channel.

The Electronic Catalog: Streaming Video Online  Jun 01, 2001 9:30 PM By Moira Cotlier

As the availability of Internet broadband increases, streaming video technology which enables companies to present products and ideas via video on their

On the Scene at DMD: No New USPS Hikes—At Least For a Year  May 23, 2001 9:30 PM By Moira Cotlier

New York

Lands’ End Refines Its Online/Offline Strategies  May 22, 2001 9:30 PM By Moira Cotlier

Dodgeville, WI–To trim catalog costs while continuing to reach its Web buyers through print, apparel cataloger Lands

Looming Leather Price Hikes?  May 01, 2001 9:30 PM By Moira Cotlier

While the U.S. has so far avoided an outbreak of foot and mouth disease among its livestock, the epidemic in the U.K. and continental Europe could cause

Magazine Sub Cards Blow into Catalogs  May 01, 2001 9:30 PM By Moira Cotlier

Catalogers have long relied on special-interest and lifestyle magazines to find customers either by placing space ads or by renting their subscriber files.

Foot and Mouth Means No Photo Ops  May 01, 2001 9:30 PM By Moira Cotlier

Macedonia, OH-based Creative Irish Gifts doesn’t sell much in the way of leather. Nonetheless, foot and mouth disease poses a creative problem for the

Anatomy of a Start-up  May 01, 2001 9:30 PM By Moira Cotlier

Bel Tesoro hopes to mailed its debut catalog by October This month, Catalog Age introduces an occasional series tracking the progress of Bel Tesoro, a

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