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Euro anticlimax  Feb 01, 2000 10:30 PM By Moira Pascale

Much ado about nothing: That sums up catalogers’ view of the Jan. 1, 1999, debut of the euro. While Austria, Belgium, Finland, France, Germany, Ireland,

ACQUISITIONS: GE takes control of Genesis  Feb 01, 2000 10:30 PM By Moira Pascale

Bankruptcy court also approves sale of Carol WrightOn Dec. 17, a Newark, NJ, bankruptcy court gave the sale of Genesis Direct to GEInvestment the green

WEB MARKETING: In search of search engines  Feb 01, 2000 10:30 PM By Moira Pascale

How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent

E-MAIL CREATIVE: Getting your e-mails read  Jan 01, 2000 10:30 PM By Moira Pascale

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more

ACQUISITIONS: Amazon gets Back to Basics  Jan 01, 2000 10:30 PM By Moira Pascale

Online superstore Amazon.com has waded a bit deeper into the print catalog pool. On Nov. 30 it acquired Back to Basics, a Herndon, VA-based cataloger

Thoughts about 2000  Dec 01, 1999 10:30 PM By Moira Pascale

This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production

ACQUISITIONS: Amazon gets into print  Dec 01, 1999 10:30 PM By Moira Pascale

When it decided to expand its e-commerce dominance into the home-improvement market, what did cyber superstore Amazon.com do? Why, it bought a relatively

AOL plays dress-up with catalogers  Nov 01, 1999 10:30 PM By Moira Pascale

America Online (AOL) is now a fashion adviser, much to the benefit of apparel catalogers. The Dulles, VA-based Internet service provider has launched

Targeting John and Susie Coed  Nov 01, 1999 10:30 PM By Moira Pascale

The car is weighed down with milk crates full of CDs and trash bags full of clothes for Junior’s big trip to college. But once in his dorm room, Junior

Those pesky product problems  Nov 01, 1999 10:30 PM By Moira Pascale

This month’s questionWhat is the biggest merchandising challenge you’ve faced?Trouble securing inventory tops the list of small catalogers’ myriad merchandising

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