Moira Pascale

Production horror stories

| Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

Catalyst, 1998 Cycling Guide

| Moira Pascale

The cover image of a suited-up cyclist pedaling through a sunny meadow “does a good job creating interest in the catalog’s products,” says one Annual

Not bugged by Y2K worries

| Moira Pascale

This month’s questionWhat are your Y2K concerns?None of the catalogers we spoke to this month claim to be particularly concerned with the possibility

Saks starts chasing men

| Moira Pascale

Upscale cataloger/retailer Saks Fifth Avenue is beefing up its menswear business with a catalog launched this summer.The 52-page Saks Fifth Avenue Folio