Moira Pascale

Production horror stories

| Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

Sundance, Holiday 1998

| Moira Pascale

A long-haired woman kisses the cheek of the small boy she holds in her arms. Both are bedecked in navy fleece pullovers, and snowflakes cover their hair

Arena Rose Co., 1999 Selections

| Moira Pascale

Blanketed with lush red, pink, and yellow roses, “this cover is a winner!” exclaims one judge, describing the Arena Rose Co.’s 1999 Garden Roses of Distinction

Saks starts chasing men

| Moira Pascale

Upscale cataloger/retailer Saks Fifth Avenue is beefing up its menswear business with a catalog launched this summer.The 52-page Saks Fifth Avenue Folio

Catalyst, 1998 Cycling Guide

| Moira Pascale

The cover image of a suited-up cyclist pedaling through a sunny meadow “does a good job creating interest in the catalog’s products,” says one Annual

Eddie Bauer

| Moira Pascale

In search of the perfect oxford shirt? Eddie Bauer invites you to turn the virtual pages of its Gold Award-winning Web catalog, where you’re likely to