Moira Pascale

Arena Rose Co., 1999 Selections

| Moira Pascale

Blanketed with lush red, pink, and yellow roses, “this cover is a winner!” exclaims one judge, describing the Arena Rose Co.’s 1999 Garden Roses of Distinction

Sundance, Holiday 1998

| Moira Pascale

A long-haired woman kisses the cheek of the small boy she holds in her arms. Both are bedecked in navy fleece pullovers, and snowflakes cover their hair

Eddie Bauer

| Moira Pascale

In search of the perfect oxford shirt? Eddie Bauer invites you to turn the virtual pages of its Gold Award-winning Web catalog, where you’re likely to

BENCHMARK’99

| Moira Pascale

The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names

Green eggs and pants

| Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old

Small catalogs, big decisions

| Moira Pascale

Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales,

Super-recency heats up

| Moira Pascale

Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are

Buy American with new catalog

| Moira Pascale

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted