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Arena Rose Co., 1999 Selections  Sep 01, 1999 9:30 PM By Moira Pascale

Blanketed with lush red, pink, and yellow roses, “this cover is a winner!” exclaims one judge, describing the Arena Rose Co.’s 1999 Garden Roses of Distinction

Sundance, Holiday 1998  Sep 01, 1999 9:30 PM By Moira Pascale

A long-haired woman kisses the cheek of the small boy she holds in her arms. Both are bedecked in navy fleece pullovers, and snowflakes cover their hair

Eddie Bauer  Sep 01, 1999 9:30 PM By Moira Pascale

In search of the perfect oxford shirt? Eddie Bauer invites you to turn the virtual pages of its Gold Award-winning Web catalog, where you’re likely to

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies

Archie’s online boom: Archie McPhee slashes circulation  Aug 01, 1999 9:30 PM By Moira Pascale

When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president

BENCHMARK’99  Jul 01, 1999 9:30 PM By Moira Pascale

The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names

Green eggs and pants  Jun 01, 1999 9:30 PM By Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old

Small catalogs, big decisions  Jun 01, 1999 9:30 PM By Moira Pascale

Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales,

Super-recency heats up  Jun 01, 1999 9:30 PM By Moira Pascale

Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are

Buy American with new catalog  May 01, 1999 9:30 PM By Moira Pascale

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted

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