Moira Pascale

Saks starts chasing men

| Moira Pascale

Upscale cataloger/retailer Saks Fifth Avenue is beefing up its menswear business with a catalog launched this summer.The 52-page Saks Fifth Avenue Folio

Not bugged by Y2K worries

| Moira Pascale

This month’s questionWhat are your Y2K concerns?None of the catalogers we spoke to this month claim to be particularly concerned with the possibility

BENCHMARK’99

| Moira Pascale

The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names

Super-recency heats up

| Moira Pascale

Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are

Green eggs and pants

| Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old

Small catalogs, big decisions

| Moira Pascale

Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales,

Buy American with new catalog

| Moira Pascale

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted