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Planning ahead  May 01, 1999 9:30 PM By Moira Pascale

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We

New Web Catalogs  May 01, 1999 9:30 PM By Moira Pascale

Eastern Mountain Sports When Eastern Mountain Sports (EMS) launched its Website last November, it didn’t expect to generate much sales volume, but rather

Polishing lackluster lists  May 01, 1999 9:30 PM By Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Trolling for customers  Apr 01, 1999 10:30 PM By Moira Pascale

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.

Kid Territory  Apr 01, 1999 10:30 PM By Moira Pascale

What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog

Smucker’s  Apr 01, 1999 10:30 PM By Moira Pascale

Jams and jellies manufacturer Smucker’s hasn’t peddled its wares directly to consumers since J.M. Smucker sold Apple Butter door-to-door in 1897. But

Irish Eyes With a Hint of Garlic  Apr 01, 1999 10:30 PM By Moira Pascale

Three years ago, the onion seed cataloger Greg Anthony’s Seed Co. bought Ronninger’s Seed & Potato Co.-a small potato cataloger that mailed fewer than

PETERMAN  Apr 01, 1999 10:30 PM By Moira Pascale

On March 5, the day that its assets were put on the block for bankruptcy liquidation, the upscale cataloger/retailer J. Peterman Co. finally found a buyer.

‘Yay, snow!’ ‘Boo, snow!’  Mar 01, 1999 10:30 PM By Moira Pascale

The snowstorms and frigid temperatures that finally blanketed most of the U.S. around Christmas followed a long and unseasonably mild autumn. But when

Holiday suprises  Mar 01, 1999 10:30 PM By Moira Pascale

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

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