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Build brand through service  Feb 01, 2008 10:30 PM By Monica Kitchen

Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec

Gardening catalog names wilt a bit  Feb 01, 2008 10:30 PM By Monica Kitchen

Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the

NRF Bonus: Inventory Turf Wars  Jan 24, 2008 5:20 AM By Monica Kitchen

A big problem facing multichannel merchants is shared inventory–a point driven home to many marketers during this past holiday season.

Live from NRF: The Customer is in Control  Jan 17, 2008 7:13 AM By Monica Kitchen

New York–

Calyx spins off Flowers in a Hatbox title  Jan 01, 2008 10:30 PM By Monica Kitchen

Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox. The 24-page catalog sells fresh flowers arranged in contemporary

Women’s apparel buyers in vogue  Jan 01, 2008 10:30 PM By Monica Kitchen

Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of

Robb & Stucky Goes Direct  Dec 13, 2007 2:42 AM By Monica Kitchen

Robb & Stucky Ltd., a 92-year-old furnishings and interior design company, has launched a catalog.

Calyx Spins Off Flowers In A Hatbox Title  Dec 06, 2007 4:07 AM By Monica Kitchen

Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox.

Sure Fit launches Spanish-language consumer Website  Dec 01, 2007 10:30 PM By Monica Kitchen

To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.

Children’s market growing up  Dec 01, 2007 10:30 PM By Monica Kitchen

From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational

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