Build brand through service
Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec
Gardening catalog names wilt a bit
Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the
NRF Bonus: Inventory Turf Wars
A big problem facing multichannel merchants is shared inventory–a point driven home to many marketers during this past holiday season.
Calyx spins off Flowers in a Hatbox title
Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox. The 24-page catalog sells fresh flowers arranged in contemporary
Women’s apparel buyers in vogue
Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of
Robb & Stucky Goes Direct
Robb & Stucky Ltd., a 92-year-old furnishings and interior design company, has launched a catalog.
Calyx Spins Off Flowers In A Hatbox Title
Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox.
Children’s market growing up
From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational
Sure Fit launches Spanish-language consumer Website
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.