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Five Tips to Sell Social Media to Skeptics  Feb 19, 2011 8:09 PM By Paul Gillin

The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.

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