The Sweet Metrics of Success
Any cataloger that has branched off into brick-and-mortar retailing knows that retail is a fundamentally different kind of business, requiring different
Postal Reform: Don’t Hold Your Breath
After the President’s Commission on the U.S. Postal Service issued its recommendations for reform last July, mailers were optimistic that legislation
Silvo Gets a Creative New Parent
Creative Catalogs Corp., which mails gifts title Personal Creations, on March 2 bought the name and assets of defunct home and garden products cataloger
PMG Warns of Steep Postal Rate Hike in 2006
In a joint House-Senate hearing on postal reform on March 23, Postmaster General Jack Potter told the panel that if the laws governing the U.S. Postal
Yahoo! Launches Rival to Google’s PageRank
Yahoo! is going up against rival Google once again. The company, which on Feb. 18 stopped using Google
Mokrynski Not Mulling Retirement
The March 19 announcement that Mokrynski & Associates has named Dennis Bissig president no doubt had many in the industry wondering if the list firm