Paul Miller

MARKETING: BIG BOOKS, REDEFINED

| Paul Miller

Penney, Spiegel refine their core book strategiesThe Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t

POSTAL: Expect rate hike by 2001

| Paul Miller

On Sept. 10, the U.S. Postal Service ended its fiscal year in the black for the fifth consecutive time; spurred by the past year’s $700 million cost reduction

The threat to DMV lists grows

| Paul Miller

In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments

CUSTOMER SERVICE

| Paul Miller

Empowering your service and order-taking reps to do whatever it takes to solve customer problems can help you retain customers and even win over new ones

REORGANIZATIONS

| Paul Miller

Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks

LEGISLATION

| Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer