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CREATIVE: Lands’ End plots an evolution  Nov 01, 1999 10:30 PM By Paul Miller

Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End

The threat to DMV lists grows  Nov 01, 1999 10:30 PM By Paul Miller

In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments

MERCHANDISING: Web as launching pad  Nov 01, 1999 10:30 PM By Paul Miller

‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing

USPS files for a ride-along test  Nov 01, 1999 10:30 PM By Paul Miller

On Sept. 27, the U.S. Postal Service filed a request with the Postal Rate Commission (PRC) for an experimental “ride-along” classification change for

MARKETING: BIG BOOKS, REDEFINED  Nov 01, 1999 10:30 PM By Paul Miller

Penney, Spiegel refine their core book strategiesThe Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t

GAO demands tighter policing of NCOA  Oct 01, 1999 9:30 PM By Paul Miller

The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in

STRATEGIES: Cornerstone pushes for synergy, not IPO  Oct 01, 1999 9:30 PM By Paul Miller

International Cornerstone Group, the approximately $500 million, Boston-based cataloger, has been planning an initial public offering for more than a

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Expanded parcel return service on hold  Oct 01, 1999 9:30 PM By Paul Miller

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk

REORGANIZATIONS  Oct 01, 1999 9:30 PM By Paul Miller

Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks

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