MULTICHANNEL MERCHANT » ARCHIVES FOR PAUL MILLER
Empowering your service and order-taking reps to do whatever it takes to solve customer problems can help you retain customers and even win over new ones
In the wake of Macy’s, Banana Republic, and Nine West, low-end women’s apparel retailer Dress Barn is crossing over into mail order. In September, the
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger
Catalogers could find themselves paying 7%-8% more in postage by the end of next year. Rumors have been trickling out of U.S. Postal Service headquarters
Since buying the $30 million-plus Good Catalog Co. last October, Reader’s Digest has been “very pleased” with results, says Jim Steffensen, vice president/general
Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?
Implemented in January, the U.S. Postal Service’s worksharing discounts for parcels drop-shipped into the nation’s 33,000 local post offices – destination
To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled
In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting
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