Brylane’s joie de vivre marriage
Brylane, a $1.3 billion-plus mailer of 11 catalogs, is gearing up for a good time as a subsidiary of the privately held French cataloger/retailer Pinault-Printemps-Redoute
Playing private eye
Catalogers and industry observers estimate that 20%-60% of the names on a business-to-business house file become inactive in any given year. And reactivating
Finding the newest new names
An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach
Postal Service, PRC at odds over postal reform bill
In January, with the convening of the 106th Congress, Rep. John McHugh (R-NY) introduced a new version of his Postal Reform Act, now named the Postal
Lands’ End wields the ax
On Jan. 12, Lands’ End president/CEO David Dyer announced a restructuring plan in which the $1.24 billion cataloger would eliminate 94 of its 888 salaried
A Cheaper Choice?
When the new postal rates went into effect on Jan. 10, the U.S. Postal Service also introduced a discount that encourages “zone-skipping”-drop-shipping
Victoria reveals her secrets
Victoria’s Secret catalog president/CEO Cindy Fields has helped to nearly double the company’s catalog sales, from $436 million in 1993 to $760 million
Carriers, unions duke it out
The end of 1998 brought some uncertainty in regard to catalog and parcel carriers’ union relations. The good news: Federal Express pilots are likely to
Clean up your act
In the business-to-business catalog world, maintaining good list hygiene goes beyond running files against Dun & Bradstreet corporate credit files and
UPS announces rate hikes
For the most part, United Parcel Service is taking it easy on catalogers and other shippers in its annual rate increase, which takes effect Feb. 8. Ground