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MULTICHANNEL MERCHANT » ARCHIVES FOR PAUL MILLER
The end of 1998 brought some uncertainty in regard to catalog and parcel carriers’ union relations. The good news: Federal Express pilots are likely to
What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the
As the business-to-business direct marketing arena becomes increasingly competitive, and more large companies-such as the office superstores and major
The financial problems that forced Cheyenne Outfitters, a 68-year-old cataloger of western wear, out of business in November can be traced back to 1995,
Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on
One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands
After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough.
For the average consumer cataloger, the cost of acquiring a customer is at least 25% greater than it was only five years ago, estimates consultant Don
Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.
The $2.6 billion Reader’s Digest is “considering becoming a major player in the catalog business,” says vice president/general manager of catalog Jim