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Irish Cataloger Tries Its Luck in the U.S.  Apr 02, 2003 10:30 PM By Peggy Bresnick Kendler

Relying on more than the luck of the Irish, Dublin-based gifts retailer House of Ireland in November mailed its first catalog exclusively to the U.S.

New Catalogs  Apr 01, 2003 10:30 PM By Peggy Bresnick Kendler

The Woolly Sheep Rustic homes call for rustic decor. That’s the philosophy behind The Woolly Sheep, which sells rural-inspired home furnishings and gifts

New Web Catalogs  Mar 01, 2003 10:30 PM By Peggy Bresnick Kendler

FreshFlowercard When you need more than a greeting card but a huge bouquet of flowers is too much, FreshFlowercard offers a suitable compromise. Launched

Norm Thompson Still Reworking Waterfront Living  Feb 01, 2003 10:30 PM By Peggy Bresnick Kendler

Two years after acquiring nautical home products and gifts catalog Waterfront Living, multititle mailer Norm Thompson Outfitters is still mapping the

East Meets West Via Catalogs  Jun 01, 2002 9:30 PM By Peggy Bresnick Kendler

Talk about your niche markets: Catalogers ChinaSprout and Asia for Kids both sell toys, books, and other products specifically for Asian children living

Eye on B-to-B: The Lowdown on Selling High-Ticket Items  May 01, 2002 9:30 PM By Peggy Bresnick Kendler

Just as the rich are different, so is selling big-ticket equipment by catalog. Mailers often need to develop special collateral materials for high-ticket

The Beauty of CCB-Paris’s Growth Strategy  Apr 01, 2002 10:30 PM By Peggy Bresnick Kendler

Three years after Le Club des Crateurs de Beaut Paris (CCB-Paris) expanded into the U.S., the French beauty products cataloger remains committed to the

Sign on the Cyber Line  Apr 01, 2002 10:30 PM By Peggy Bresnick Kendler

When the Electronic Signatures in Global and National Commerce Act (E-Sign) became law in October 2000, it gave contracts with an electronic signature

E-mail Marketing: No Response? E-mail ‘Em Again  Mar 01, 2002 10:30 PM By Peggy Bresnick Kendler

When it comes to e-mail marketing, follow the adage If at first you don’t succeed, try, try again. Catalogers and consultants agree that because e-mail

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