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Service bureaus’ expanding role  Jul 01, 2000 9:30 PM By Peter Girard

Service bureaus have increasingly been playing a more active role in mailers’ marketing activities. Today, they’re offering a wider range of services

EXCHANGES: Sharing less with their rivals  Jul 01, 2000 9:30 PM By Peter Girard

Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources

CIRCULATION PLANS: Holiday Bravery  Jun 01, 2000 9:30 PM By Peter Girard

Holiday mailings will rise – but not to beat the rate hikeIndicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that

BENCHMARK 2000 LISTS  Jun 01, 2000 9:30 PM By Peter Girard

Whether propelled by a burgeoning economy or racing to beat a January 2001 postage increase, respondents to Catalog Age’s Benchmark Report on Lists say

U.K. softens the VAT  Jun 01, 2000 9:30 PM By Peter Girard

Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer

Slipcover maker turns mailer  Jun 01, 2000 9:30 PM By Peter Girard

Inspired by mushrooming slipcover sales, $80 million manufacturer/ wholesaler Sure Fit plans to aggressively pursue the consumer market for slipcover

PROSPECTING: The sweepstakes list lottery  Jun 01, 2000 9:30 PM By Peter Girard

Are contest names a winner?Now that lottery-style games and sweepstakes have multiplied, thanks largely to the Internet, a growing pool of prospect names

BUSINESS-TO-BUSINESS: The business of selects  May 01, 2000 9:30 PM By Peter Girard

The list selections many b-to-b renters are looking forUnlike consumer catalogers, business-to-business mailers are often looking beyond recency, frequency,

SPIN-OFFS  May 01, 2000 9:30 PM By Peter Girard

Retailer J. Baker was looking for more than growth when it acquired cataloger/retailer Repp Big and Tall last May. The Canton, MA-based company also expected

Alloy’s online/offline dividends  May 01, 2000 9:30 PM By Peter Girard

Alloy wants teens to think of its Website as their local mall. “Teenagers go to malls. They’re there to shop, but also to talk to friends, look at magazines,

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