Alloy’s online/offline dividends
Alloy wants teens to think of its Website as their local mall. “Teenagers go to malls. They’re there to shop, but also to talk to friends, look at magazines,
Cyberspace as a source for paper
Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb
ELECTRONIC LISTS: Getting e-permission
E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers
PROSPECTING: Searching for a DMV detour
Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the
Gaiam works to own the `LOHAS’ market
Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles
Making the most of the off-season
For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical
MERCHANDISING: Luxe rewards
Next year look for comfort…in pink?This holiday season, give your customers what they really want: comfort – and make it pink. Lounging on velvet sofas,
STRATEGIES: More Bank books, more Bank bucks
In October ’99, when Robert N. Wildrick took over as CEO of Jos. A. Bank, the Hampstead, MD-based men’s clothier was suffering from flagging catalog and
PAPER PRICE INCREASES: …and paper’s up
Prices hikes, even shortages aheadReady to pay up to 33% more for your paper? After the October 1999 increase of $60/ton for coated groundwood, industry
LIST MARKETING: Seven tips for boosting rentals
Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available