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INTERNET STRATEGIES: THE SPIN-OFF PAYOFF  Mar 01, 2000 10:30 PM By Peter Girard

Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,

PAPER PRICE INCREASES: …and paper’s up  Mar 01, 2000 10:30 PM By Peter Girard

Prices hikes, even shortages aheadReady to pay up to 33% more for your paper? After the October 1999 increase of $60/ton for coated groundwood, industry

Y2K merchandise scored big in ’99  Mar 01, 2000 10:30 PM By Peter Girard

Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?

MARKET TRENDS: Not computing  Mar 01, 2000 10:30 PM By Peter Girard

Computer mailers cool to consumersMore than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according

Late Christmas gift for Oriental Trading  Mar 01, 2000 10:30 PM By Peter Girard

Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment

MULTICHANNEL MARKETING: DOT-COMS HIT THE MAIL  Mar 01, 2000 10:30 PM By Peter Girard

Online marketers Rx.com, Red Envelope launch print catalogsWhile many catalogers see their future in e-commerce, two online marketers are looking in the

BROKERAGE: Brokers: how many to use?  Mar 01, 2000 10:30 PM By Peter Girard

Opinions differ about the number of list brokers you really needFollowing the conventional wisdom that two brokers will find more lists than one will,

LIST FIRMS: Direct Media goes it alone  Mar 01, 2000 10:30 PM By Peter Girard

Last July, Greenwich, CT-based Direct Media Inc. (DMI) threatened to break away from parent company Acxiom and merge with rival list firm American List

LIST ROUNDTABLE: On brokers’ changing roles  Mar 01, 2000 10:30 PM By Peter Girard

Most industry observers agree that the relationship between list brokers and their clients has changed in recent years. But when we asked four brokers

INTERNATIONAL: Canada resurges  Feb 01, 2000 10:30 PM By Peter Girard

New potential as economy improvesAs the markets in Japan, Eastern Europe, and South America contract due to unstable currencies and recession, the time

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