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MARKET TRENDS: Not computing – Computer mailers cool to consumers  Dec 01, 1999 10:30 PM By Peter Girard

More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology

Fingerhut buys Popular Club  Dec 01, 1999 10:30 PM By Peter Girard

On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed

MAGAZINE LISTS: Subscribing to niche readers  Dec 01, 1999 10:30 PM By Peter Girard

Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.

U.S. catalogers storm the desert  Nov 01, 1999 10:30 PM By Peter Girard

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion

U.S. Cavalry charges into bind-ins  Nov 01, 1999 10:30 PM By Peter Girard

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation

E-MAIL MARKETING: E-lists: Big bucks, few names  Nov 01, 1999 10:30 PM By Peter Girard

So far, it’s hard to tell if e-lists are worth the price – or the troubleAs more Internet-savvy consumers buy goods online, more catalogers are anxious

Battle of the band suppliers  Nov 01, 1999 10:30 PM By Peter Girard

Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional

DIVESTITURES: Venator title for sale  Oct 01, 1999 9:30 PM By Peter Girard

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of

Strategies: R.R. Donnelley to pay $22 million  Oct 01, 1999 9:30 PM By Peter Girard

Printer R.R. Donnelley & Sons agreed in late August to pay the Postal Service an estimated $22 million to settle charges of fraud stemming from postage

Nordstrom joins the `.com’ parade  Oct 01, 1999 9:30 PM By Peter Girard

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of

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