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PROSPECTING  Oct 01, 1999 9:30 PM By Peter Girard

In their continuing search for new names, some catalogers have turned to self-reported databases. Typically generated by mass-mailed consumer surveys

Peanuts Shopper’s Selection, 1998 Spring-Summer  Sep 01, 1999 9:30 PM By Peter Girard

From bookends to pajamas to the obligatory T-shirts and baseball caps, the characters from the “Peanuts” comic strip appear on hundreds of items in Japanese

When Irish eyes are buying  Sep 01, 1999 9:30 PM By Peter Girard

Two years ago, when U.S.-born Jennifer Grimes founded Dublin-based home products catalog Grimes & Co., Ireland represented a mail order frontier. “I had

SMART Selections ’99  Sep 01, 1999 9:30 PM By Peter Girard

Some judges love the United Kingdom’s Office SMART’s SMART Selections magalog. Some don’t. But they all agree that when it comes to adding panache to

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers

Black Box, 1999 Edition  Sep 01, 1999 9:30 PM By Peter Girard

Did the U.K. version of Black Box curry favor from the judges by touting its 1998 Gold Award on the cover? Well, one judge claims that “highlighting the

PROSPECTING: Searching for more seniors  Sep 01, 1999 9:30 PM By Peter Girard

More catalogers are anxious to market to this booming segmentThe U.S. Census Bureau forecasts that the percentage of the U.S. population over 54 years

Restoration Hardware, Holiday 1998  Sep 01, 1999 9:30 PM By Peter Girard

Forget everything you ever knew about designing a catalog cover. The cover of the Holiday 1998 edition of Restoration Hardware blows away our judging

Mountain Travel-Sobek, 1999  Sep 01, 1999 9:30 PM By Peter Girard

Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns

The Black Dog, Holiday 1998  Sep 01, 1999 9:30 PM By Peter Girard

This catalog treats the buyer as a member of the Martha’s Vineyard community. It’s flattering,” assesses one judge. Indeed, The Black Dog, which originates

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