Black Box, 1999 Edition
Did the U.K. version of Black Box curry favor from the judges by touting its 1998 Gold Award on the cover? Well, one judge claims that “highlighting the
Backroads, 1999/2000
Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers
New line, new look at Artville
While its competitors focused on stock photography, the Artville catalog prided itself on specializing in stock illustrations. But after three years of
Catalogers go Hollywood
Every Thursday, millions of television viewers tune in to see an array of products from Skokie, IL-based medical supplies catalog Anatomical Chart Co.;
Improving your merge/purge
A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,
The bottom line in ’99
Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown
1-800-Batteries’ ‘bat phones’
Ken Hawk, founder/CEO of 1-800-Batteries, calls them “bat phones.” He’s referring to the phones his Reno, NV-based portable batteries catalog company
The more things change…
Ruth Anderson is vice president of Penns Creek, PA-based Walnut Acres Organic Farms, a catalog of whole foods and health-related products. Annual sales,
Cornerstone’s next step
The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired
Lessons from Christmases past
Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and