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Sears, Wish Book Christmas 1998  Sep 01, 1999 9:30 PM By Peter Girard

The “big book” concept, an endangered species in the United States, is alive and well and thriving north of the border. Hitting the mailbox at an even

Crutchfield, Winter/Spring 1999  Sep 01, 1999 9:30 PM By Peter Girard

Inside! Sonic knockouts. Car audio that’ll rock your world.” With these cover lines, Crutchfield wastes no time positioning its catalog of consumer electronics

New line, new look at Artville  Aug 01, 1999 9:30 PM By Peter Girard

While its competitors focused on stock photography, the Artville catalog prided itself on specializing in stock illustrations. But after three years of

Catalogers go Hollywood  Jun 01, 1999 9:30 PM By Peter Girard

Every Thursday, millions of television viewers tune in to see an array of products from Skokie, IL-based medical supplies catalog Anatomical Chart Co.;

Improving your merge/purge  Feb 01, 1999 10:30 PM By Peter Girard

A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,

The bottom line in ’99  Dec 01, 1998 10:30 PM By Peter Girard

Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown

The more things change…  Nov 01, 1998 10:30 PM By Peter Girard

Ruth Anderson is vice president of Penns Creek, PA-based Walnut Acres Organic Farms, a catalog of whole foods and health-related products. Annual sales,

1-800-Batteries’ ‘bat phones’  Nov 01, 1998 10:30 PM By Peter Girard

Ken Hawk, founder/CEO of 1-800-Batteries, calls them “bat phones.” He’s referring to the phones his Reno, NV-based portable batteries catalog company

Cornerstone’s next step  Oct 01, 1998 9:30 PM By Peter Girard

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired

Lessons from Christmases past  Oct 01, 1998 9:30 PM By Peter Girard

Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and

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