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MULTICHANNEL MERCHANT » ARCHIVES FOR PETER GIRARD
How long should you wait for technical support?” asks Black Box on its back cover. This question strikes a nerve, as anyone familiar with manufacturers’
To satisfy the expectations of its target market, the Sundance catalog needs to incorporate traditional Southwestern themes and environmentally friendly
Magalog maestro Fujisankei Living Service has created a monster. More than a catalog, with a slicker feel and some complementary editorial, House Styling
Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane
Silk apparel cataloger WinterSilks filed for Chapter 11 bankruptcy protection on July 31, after its primary lender, American National Bank and Trust Co.
At first glance, the immediate challenge faced by the South Cape apparel catalog is living up to the promise of its front cover. In an unforgettable product
Do not adjust your monitor. Those fiery apples, brilliant plums, and glistening, golden pears are par for the course on Harry and David’s Website. The
Our judges don’t rave about Image Club’s software catalog when they first read it from front to back. But they change their tunes when they read it backward.
Amid the field of dry, cluttered office supplies tomes stuffed with thousands of nearly identical products, Smart Selections stands out with its open
It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,