Phil Schraeder

Phil-Schraeder@GumGum.com

mobile commerce

Capitalizing on Mobile Content Consumption Without Killing UX

| Phil Schraeder

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.