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Best Bets for online acquisition and retention  Nov 01, 2005 10:30 PM By Polly Bickel Wong

In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and

Understanding the Critical Path to Growth  Aug 01, 2005 10:40 PM By Polly Bickel Wong

There are plenty of best practice lists to check off in the jungle of trade e-mails and publications in our in-boxes and mailboxes every day. List prospecting, co-op databases, e-mail segmentation recommendations, and affiliate opportunities are valuable, but they

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