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Ragini Bhalla is Director of Content and Communications at Maxymiser.
For two and a half days every year, marketing executives, ecommerce specialists, brand marketers, digital agencies and technology vendors all line up to attend, sponsor, speak, listen, learn and share at the Shop.org Summit. For my first Shop.org post, I’m recounting the two themes that brands really cannot afford to ignore in this hyper connected environment we live in.