Rama Ramaswami

Window shopping

| Rama Ramaswami

Delays are frustrating, and none more so than those of the shopper who dithers for weeks before buying or walking away empty-handed. This just looking

A toast to wineries

| Rama Ramaswami

Vintners, rejoice: The U.S. Supreme Court ruled last month to strike down laws in Michigan and New York that banned out-of-state wineries from selling

Help wanted

| Rama Ramaswami

Wanted: CSCO. Will pay big bucks. That isn’t a real ad, but it very well could be. A chief supply chain officer, or CSCO, is the must-have du jour for

A is for advocacy

| Rama Ramaswami

Just when you thought you’d mastered CRM, push/pull marketing, relationship marketing, dynamic selling, and whatnot, along comes another buzzword to wrap

Motivate with Money

| Rama Ramaswami

Operational Area Paid to Employees Hours Saved Dollars Saved REPLENISHMENT $760.00 174 $2,976.40 SHIPPING $1,400.00 316 $5,403.60 RECEIVING $1,300.00

Back-end benchmarks

| Rama Ramaswami

Every couple of years, we find that we have to revise our for benchmarks. Order fulfillment practices change far more rapidly today than they did even

Technophobia lives

| Rama Ramaswami

You’ve tried to stoke your Internet sales, but despite your best efforts, they just aren’t growing all that much. And you know e-commerce in general is