Rama Ramaswami

A is for advocacy

| Rama Ramaswami

Just when you thought you’d mastered CRM, push/pull marketing, relationship marketing, dynamic selling, and whatnot, along comes another buzzword to wrap

Help wanted

| Rama Ramaswami

Wanted: CSCO. Will pay big bucks. That isn’t a real ad, but it very well could be. A chief supply chain officer, or CSCO, is the must-have du jour for

Paper trail

| Rama Ramaswami

Uh-oh. Look what just showed up on our desktop one more indictment of paper-based business procedures, this one from research firm AberdeenGroup. In its

Proactive Service

| Rama Ramaswami

GONE ARE THE DAYS when running call centers as they were known back then was mostly a matter of policing order entries and making sure agents met productivity