Randy is responsible for the overall leadership and strategic direction of Readers.com. Since co-founding Readers.com, Randy has navigated the company through multiple acquisitions and extraordinary growth. Randy brings a strong technology background and over ten years of experience in ecommerce to the company.
When you have a successful and thriving brand in place, but feel the need to launch a new brand, the task may be tedious and daunting but necessary to fill in any gaps. Here are 10 ways to ensure successful execution of your new brand.