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A Lifelong New Yorker, I often admired the large, cast-iron building on Sixth Ave. and 20th St. But I never had a clue as to its origin, or to what the
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
ParadyszMatera CEO Chris Paradysz has a theory: The list business likes to put itself in a corner, he says. But it’s no different from any other business.
Did you ever wonder what Bellas Hess was besides a name on a Supreme Court decision? It was one of the big-five general merchandise
(Direct Newsline) Direct Media, the largest list management-brokerage firm in the business, has been acquired by InfoUSA, following Walter Karl, Edith Roman, Rubin Response, Millard, Mokrynskidirect, American Church Lists and Jami. The deal is expected to close on Jan. 31.
(Direct) San Francisco–Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.
(Direct Newsline) Long Beach, CA–Forget neural networks. The best thing that has ever happened to direct marketers is the Web. Insane? Not to Arthur
(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will
(Direct Newsline) Chicago–Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages
(Direct Newsline) A competitive battle in the computer market has ended up in court. CDW Computer Centers has sued former vice president of marketing
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