Live from Gartner CRM Summit: Helping Customers Serve Themselves
(Direct Newsline) Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But
MeritDirect Asks Court to Restrain Slater and DMI
The bitter divorce between Chad Slater and White Plains, NY-based business-to-business list firm MeritDirect took a new turn on Feb. 21 when MeritDirect
DMA may buy DMDNY
(Direct Newsline) The Direct Marketing Association is in talks to acquire DMDNY, producer of Direct Marketing Days in New York, and may be the sole remaining
Live from the DMI Co-op: B-to-B mailers want lists
The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists. And that is
Reader’s Digest to Buy Reiman Publications
Reiman Publications, acquired by Madison Dearborn Partners Inc. for roughly $630 in 1998, will be purchased by Reader’s Digest Association, Inc. for $760