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The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.
In 2008, attendees at Mobile Marketing Association events were told “this is the year of mobile,” according to Alexandre Mars, CEO of Phonevalley and head of mobile for marketing agency Publicis Groupe. They were told the same thing in 2009 and 2010.
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information
The Direct Marketing Association is Suing Colorado over the state’s new out-of-state sales tax laws. The DMA at press time expected to file its suit in
(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”
(Direct Newsline) Put aside the 36 acquisitions infoUSA has made since 1990, and leave off the handful Primis Marketing Group Inc. has completed in two years: Lon Mandel, president and CEO of Specialists Marketing Services Inc. hinted at two purchases so fresh for his company that he wouldn’t even name the companies in question. All he would say during a List Day panel is that the expected the deals to close within the next 45 days.
(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.
(Direct) New York–Data compilers face increasing pitfalls and higher expenses due to regulation and the need to verify information. But they also have more revenue opportunities
InfoUSA has acquired The Edith Roman Cos., a list brokerage and management firm, for an undisclosed sum.
(Direct Newsline) Washington–A day after two House chiefs of staff declared that postal reform was dead on Capitol Hill until at least 2005, Sen. John
by Deepa Sureka
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by James Smith
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