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Website Usability Testing Boosts Profitability for B-to-Bs  Sep 20, 2012 4:43 PM By Richard H. Levey

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.

Consumers are Ready for the Year of Mobile  Jul 06, 2011 8:54 PM By Richard H. Levey

In 2008, attendees at Mobile Marketing Association events were told “this is the year of mobile,” according to Alexandre Mars, CEO of Phonevalley and head of mobile for marketing agency Publicis Groupe. They were told the same thing in 2009 and 2010.

B-to-b response databases can broaden reach  Jun 01, 2011 9:30 PM By Richard H. Levey

Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information

DMA TO SUE COLORADO OVER USE TAX  Jul 01, 2010 9:30 PM By Richard H. Levey

The Direct Marketing Association is Suing Colorado over the state’s new out-of-state sales tax laws. The DMA at press time expected to file its suit in

Eight From Eight By Eight  Aug 04, 2007 12:28 AM By Richard H. Levey

(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”

List Firms Discuss M&As; Mandel Teases Pending Deals  Aug 04, 2007 12:19 AM By Richard H. Levey

(Direct Newsline) Put aside the 36 acquisitions infoUSA has made since 1990, and leave off the handful Primis Marketing Group Inc. has completed in two years: Lon Mandel, president and CEO of Specialists Marketing Services Inc. hinted at two purchases so fresh for his company that he wouldn’t even name the companies in question. All he would say during a List Day panel is that the expected the deals to close within the next 45 days.

ShoeMall Launches Print Catalog  Oct 12, 2006 8:09 PM By Richard H. Levey

(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.

Live from List Vision: The Shifting Compiled Landscape  Aug 05, 2005 5:51 PM By Richard H. Levey

(Direct) New York–Data compilers face increasing pitfalls and higher expenses due to regulation and the need to verify information. But they also have more revenue opportunities

InfoUSA Buys Edith Roman  Jun 08, 2004 5:30 PM By Richard H. Levey

InfoUSA has acquired The Edith Roman Cos., a list brokerage and management firm, for an undisclosed sum.

Live from Government Affairs Conference: Postal Reform May Still Have a Chance  Apr 23, 2004 9:30 PM By Richard H. Levey

(Direct Newsline) Washington–A day after two House chiefs of staff declared that postal reform was dead on Capitol Hill until at least 2005, Sen. John

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