Richard Harris

richard@intentmedia.com

ecommerce, ecommerce security, credit cards, credit card payments, online security, data security, PCI, Payment Card Industry, payment card data, PCI standards, online payments

Closing The Multichannel Data Gap at the POS

| Richard Harris

Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.