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MULTICHANNEL MERCHANT » ARCHIVES FOR
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.
De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.
by Tim Parry
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