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MULTICHANNEL MERCHANT » ARCHIVES FOR ROB HOWARD
There are resources and technology that let any business compete with Amazon’s same-day delivery program. The first step, though, is a change in thinking.
When Amazon Prime was introduced in 2005, analysts and consumers alike thought it was a risky, expensive venture, however, Amazon Prime members now comprise nearly 10% of Amazon’s purchases, and spend twice as much as non-Prime members. While Amazon has certainly been giving retailers a lot of heartburn recently, there is a way to fight back and all comes down to same-day delivery.
When it comes to customer communications, posting a static FAQ section on your Website is no longer a sufficient e-commerce best practice.